Back in my agency days, I was really confused as to how my team managers could magically divide the client’s budget on digital across channels like Google & Facebook, and across networks like Google Search, Shopping, GSP, Facebook Targeting & Remarketing. They would estimate some “industry standard” click through & conversion rates and apportion the client’s money across these channels to achieve the desired goals either transactions or leads.
Over the years, I’ve realized that marketing managers figure out some of these industry thresholds and develop some templates which helps them accurately coin strategies that are at least 70-80% of the desired results. In this eBook I’ll be taking you step by step, in how you can create a comprehensive 3 month comprehensive digital marketing budget strategy.
Also Read: How to Become a T Shaped Marketer?
What You’ll Learn from this Ebook?
This eBook primarily aims to make you independent from your marketing managers, and helps you create Digital Marketing Strategy & perform budget allocations for all the online channels, and highlights the levers that you need to focus on when you create your strategy around thresholds & metrics –
- Deep Dive into Primary & Secondary Metrics – Learn why CPCs, CTRs, Conversion rates are so important.
- Understanding Your Target Consumers – Learn How to think about your target audience & then take a decision on which channels & networks you want to allocate money to.
- 1st Month’s Budget Plan – Learn Step by Step for a Travel company, who wants to create a Digital Marketing Strategy & Budget Plan for the 1st month on Google & Facebook.
- 3-Month Budget Plan – Learn how to expand your 1 month’s pilot to a 3 month quarterly strategy, also check the pitfalls & landmines of digital ppc you need to avoid.
Bonus Section :
I have also shared a compilation of 10 top performance marketing strategies that have worked well for both e-commerce & lead generation businesses, which you can use as a starting point for your Digital Marketing Strategy.
You can download the ebook from the below link Free of Cost. Do let us know your feedback.
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Neil has been a Subject Matter Expert for UpGrad's Digital Marketing Program. Currently he is managing growth across several marketing functions like Content, Email, CRO, Product & Performance