Back in my agency days, I was really confused as to how my team managers could magically divide the client’s budget on digital across channels like Google & Facebook, and across networks like Google Search, Shopping, GSP, Facebook Targeting & Remarketing. They would estimate some “industry standard” click through & conversion rates and apportion the client’s money across these channels to achieve the desired goals either transactions or leads.

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Over the years, I’ve realized that marketing managers figure out some of these industry thresholds and develop some templates which helps them accurately coin strategies that are at least 70-80% of the desired results. In this eBook I’ll be taking you step by step, in how you can create a comprehensive 3 month comprehensive digital marketing budget strategy.

Also Read: How to Become a T Shaped Marketer?

What You’ll Learn from this Ebook?

This eBook primarily aims to make you independent from your marketing managers, and helps you create Digital Marketing Strategy & perform budget allocations for all the online channels, and highlights the levers that you need to focus on when you create your strategy around thresholds & metrics –

  1. Deep Dive into Primary & Secondary Metrics – Learn why CPCs, CTRs, Conversion rates are so important.
  2. Understanding Your Target Consumers – Learn How to think about your target audience & then take a decision on which channels & networks you want to allocate money to.
  3. 1st Month’s Budget Plan – Learn Step by Step for a Travel company, who wants to create a Digital Marketing Strategy & Budget Plan for the 1st month on Google & Facebook.
  4. 3-Month Budget Plan – Learn how to expand your 1 month’s pilot to a 3 month quarterly strategy, also check the pitfalls & landmines of digital ppc you need to avoid.

Bonus Section :

I have also shared a compilation of 10 top performance marketing strategies that have worked well for both e-commerce & lead generation businesses, which you can use as a starting point for your Digital Marketing Strategy.

You can download the ebook from the below link Free of Cost. Do let us know your feedback.

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Nilotpal Roy

Nilotpal Roy

Neil has been a Subject Matter Expert for UpGrad's Digital Marketing Program. Currently he is managing growth across several marketing functions like Content, Email, CRO, Product & Performance