Design-Thinking in Content Marketing: Some Ideas and Tools to Ace the Process

What is Content Marketing? Most people use extremely technical terms to describe this newest kid on...


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Top 15 Digital Marketing Interview Questions

Whether you’re experienced in the field or a raw graduate hoping to be employed, the following 15...


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Top 6 Digital Marketing Jobs

Which Digital Marketing role is perfect for you and what skills do you need to get there? Choose...


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Born to be a Content Marketer: Story of Pooja Sriram

The UpGrad Digital Marketing Program has benefited me at many different levels. I see myself as a...


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Keeping Up With Tectonic Shifts in Marketing: What Would Mark Twain Say?

Given the tectonic shifts occurring in Marketing today, thanks to digital, every marketer - whether...


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17 Essential Digital Marketing Skills for 2017

All digital marketers need to interact with technology. These 17 digital marketing tech skills will...


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