Top 5 Ways to Advertise on Snapchat

Now that Snapchat is monetizing its app by creating new advertising tools, it is the perfect time to...


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10 Killer Digital Marketing Skills You Must Have

Anshul Khandelwal, head of marketing at UpGrad, talks about the top 10 killer skills required to...


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Creating Digital Marketing Leaders of Tomorrow: UpGrad and MICA

Both the teams at UpGrad and MICA have been spending the last few weeks on designing what we believe...


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Content Marketing for Organic Growth of Your Business

You can say that both of my startups were a failure. But I learned content marketing and developed...


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Facebook Marketing for Beginners

Working for an advertising agency, the most common question I receive from my curious peers is this:...


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Keeping Up With Tectonic Shifts in Marketing: What Would Mark Twain Say?

Given the tectonic shifts occurring in Marketing today, thanks to digital, every marketer - whether...


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From Marketing Manager to Holistic Digital Marketer: Story of Isha Ostwal

As a result of the print magazine Isha Ostwal worked for, going digital, the company had to realign...


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What are the Benefits of Facebook Advertising over Google?

Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in order to...


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Top 3 Capabilities of Facebook Ad Targeting You Didn’t Know

Targeting is one of the most important aspects of Facebook ads. AdvertiseMint outlines 3 things you...


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Design Thinking is the New Normal – 6 Lessons in Innovation and Marketing Excellence

Products, like their customers, are always on the evolution curve, & require smarter strategies....


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The Best Time to Learn is Now: Free Learning Week Powered by UpGrad

From Feb 13 to Feb 19, 2017: 1000+ hours of content on UpGrad's Learning Platform will be offered...


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Digital Marketing Today – Is Content King & Platform Queen?

If your awesome, purposeful and helpful content reaches only 2% of your target audience, you have...


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12 New Facebook Products to Expect in 2017

Facebook is entering the new year with 12 new products and updates for its users. The items on this...


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The Ultimate Guide to Micro-Influencers [Gifographic]

Micro-influencers can have a positive impact on several aspects of your brand performance. Check out...


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Frugal Marketing: 5 Ways to Spend Less on Marketing & Do More

Five key principles that frugal marketers from around the world can adopt to drive greater...


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32 Marketing Ideas from a Marketing Growth-a-Thon

32 Marketing Ideas from a Marketing Growth-a-thon. Also learn how you can conduct a successful...


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How To Make Facebook Ads Work for B2B Marketing

Advertising on Facebook is a hard nut to crack. I have seen digital marketers complain that Facebook...


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secret-to-t-shaped-digital-marketing

How to Become a [T] Shaped Marketer in the Digital Age?

The secret sauce behind UpGrad's Digital Marketing Program finally revealed. Experience how to...


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How To Evaluate an Influencer Marketing Campaign?

With celebrities, subject matter experts, social media enthusiasts and entrepreneurs building their...


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Growth Hacking – The New Marketing Buzzword

Growth hacking is a method that enables you to increase your customer base and ensures that they...


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5 Soft Skills You Need To Be A True Digital Marketing Rockstar

The difference between good and great is never the hard and sharp skills which can be measured and...


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How to Create a Digital Marketing Strategy From Scratch?

Back in my agency days, we used to see a flurry of these emails flying across teams about marketing...


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Digital Marketing – The Experimentation Game

The only thing constant in life and digital marketing is ‘change’. And by now we are more than...


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