Born to be a Content Marketer: Story of Pooja Sriram

The UpGrad Digital Marketing Program has benefited me at many different levels. I see myself as a...


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Top 5 Ways to Advertise on Snapchat

Now that Snapchat is monetizing its app by creating new advertising tools, it is the perfect time to...


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10 Killer Digital Marketing Skills You Must Have

Anshul Khandelwal, head of marketing at UpGrad, talks about the top 10 killer skills required to...


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Start-Up Founders Listen Up! Freedom at Work is the Key to Success

Work culture is important. And equally important is the freedom at work which impacts culture...


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How to Create a Digital Marketing Strategy From Scratch?

Back in my agency days, we used to see a flurry of these emails flying across teams about marketing...


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