Top 6 Digital Marketing Jobs

Which Digital Marketing role is perfect for you and what skills do you need to get there? Choose...


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Born to be a Content Marketer: Story of Pooja Sriram

The UpGrad Digital Marketing Program has benefited me at many different levels. I see myself as a...


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Facebook Marketing for Beginners

Working for an advertising agency, the most common question I receive from my curious peers is this:...


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Exciting New Features are Coming to Facebook Ads in 2017

Six Facebook Ad features to be released this year that can help your business grow if used in a...


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Digital Marketing Today – Is Content King & Platform Queen?

If your awesome, purposeful and helpful content reaches only 2% of your target audience, you have...


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Frugal Marketing: 5 Ways to Spend Less on Marketing & Do More

Five key principles that frugal marketers from around the world can adopt to drive greater...


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Data Analytics Is Disrupting These 4 Martech Roles – Which Role Suits You Best?

With marketing on the path to automation, Analytics India Magazine and UpGrad narrow down a bunch of...


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How To Evaluate an Influencer Marketing Campaign?

With celebrities, subject matter experts, social media enthusiasts and entrepreneurs building their...


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