Best Ways to Use Instagram Marketing For Business UpGrad Blog

Best Ways to Use Instagram Marketing For Business

Instagram can help to grow your business pretty fast and do real branding. But what you have to...


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Sathyaraj Iyer UpGrad Digital Marketing Program Blog

Sathyaraj Iyer on UpGrad’s Digital Marketing Program: ‘Stop Wishing, Start Working’

I think UpGrad has done in-depth research on framing modules and it really lives up to the...


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On-Page & Off-Page Techniques SEO UpGrad Blog

20 On-Page and Off-Page SEO Techniques: A Checklist

Here, I’ll give you a checklist of On-Page and Off-Page SEO techniques. Follow these and get on...


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What Skill Development Really Means and Why It’s Important for Success

Self-development is no longer a matter of choice. It is imperative to adapt, survive and succeed.


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Influencer Marketing – The Silver Bullet

Whether for budget-strapped start-ups or developed brands, Influencer Marketing is turning out to be...


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Introducing UpGrad LABS

UpGrad LABS invites real life problems that are holding back startups and corporates from achieving...


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The Super Six of Social Media Marketing Channels

A compilation of the six most widely used social media channels, what they are great for and how...


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Winning with Consumer Journeys

Most companies have realised the importance of consumer journeys but few succeed in 'picking' what...


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Design-Thinking in Content Marketing: Some Ideas and Tools to Ace the Process

What is Content Marketing? Most people use extremely technical terms to describe this newest kid on...


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Top 15 Digital Marketing Interview Questions

Whether you’re experienced in the field or a raw graduate hoping to be employed, the following 15...


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Is Writer’s Block Good For You? #WriteForUpGrad

Michael Burns talks about why Writer's Block is good for writers who are trying to rediscover their...


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Why Brands Need To Do More In Digital: Lessons from Google, Airbnb & Uber

Marketers need to go beyond the current boundaries of the brand to think what it can do, i.e the...


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The Complete Guide on How to Build Successful Sales Funnels: A Gifographic

Every business needs to have a proper sales funnel to effectively guide potential customers through...


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Top 6 Digital Marketing Jobs

Which Digital Marketing role is perfect for you and what skills do you need to get there? Choose...


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What the Digital Industry Can Learn from Netflix

Through video streaming, Netflix has transformed itself into a leading Internet TV network that is...


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Born to be a Content Marketer: Story of Pooja Sriram

The UpGrad Digital Marketing Program has benefited me at many different levels. I see myself as a...


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Digital Marketing on Zero Budget

Email marketing, SEO, social sharing and more. Hear from the founder of 6figr.com on some extremely...


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Top 5 Ways to Advertise on Snapchat

Now that Snapchat is monetizing its app by creating new advertising tools, it is the perfect time to...


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10 Killer Digital Marketing Skills You Must Have

Anshul Khandelwal, head of marketing at UpGrad, talks about the top 10 killer skills required to...


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Creating Digital Marketing Leaders of Tomorrow: UpGrad and MICA

Both the teams at UpGrad and MICA have been spending the last few weeks on designing what we believe...


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Content Marketing for Organic Growth of Your Business

You can say that both of my startups were a failure. But I learned content marketing and developed...


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Facebook Marketing for Beginners

Working for an advertising agency, the most common question I receive from my curious peers is this:...


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Keeping Up With Tectonic Shifts in Marketing: What Would Mark Twain Say?

Given the tectonic shifts occurring in Marketing today, thanks to digital, every marketer - whether...


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From Marketing Manager to Holistic Digital Marketer: Story of Isha Ostwal

As a result of the print magazine Isha Ostwal worked for, going digital, the company had to realign...


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Exciting New Features are Coming to Facebook Ads in 2017

Six Facebook Ad features to be released this year that can help your business grow if used in a...


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What are the Benefits of Facebook Advertising over Google?

Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in order to...


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Top 3 Capabilities of Facebook Ad Targeting You Didn’t Know

Targeting is one of the most important aspects of Facebook ads. AdvertiseMint outlines 3 things you...


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Design Thinking is the New Normal – 6 Lessons in Innovation and Marketing Excellence

Products, like their customers, are always on the evolution curve, & require smarter strategies....


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Digital Marketing Today – Is Content King & Platform Queen?

If your awesome, purposeful and helpful content reaches only 2% of your target audience, you have...


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12 New Facebook Products to Expect in 2017

Facebook is entering the new year with 12 new products and updates for its users. The items on this...


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The Ultimate Guide to Micro-Influencers [Gifographic]

Micro-influencers can have a positive impact on several aspects of your brand performance. Check out...


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Frugal Marketing: 5 Ways to Spend Less on Marketing & Do More

Five key principles that frugal marketers from around the world can adopt to drive greater...


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32 Marketing Ideas from a Marketing Growth-a-Thon

32 Marketing Ideas from a Marketing Growth-a-thon. Also learn how you can conduct a successful...


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Digital Marketing Careers with Sujoy Golan : Marketers Unite Podcast

Former Global Digital Head Inmobi & Marketing Head of Unboxd, Sujoy Golan shares his exciting career...


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Top 21 Tech Product Marketing Tools For Startups in 2017

Every company today aims to improve its day to day functioning by optimizing resources. One...


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How To Make Facebook Ads Work for B2B Marketing

Advertising on Facebook is a hard nut to crack. I have seen digital marketers complain that Facebook...


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17 Essential Digital Marketing Skills for 2017

All digital marketers need to interact with technology. These 17 digital marketing tech skills will...


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50 Tips From Digital Marketing Experts in India

As one of the Marketing Honchos on our list rightly claimed, there is no such thing as digital...


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How to Become a [T] Shaped Marketer in the Digital Age?

The secret sauce behind UpGrad's Digital Marketing Program finally revealed. Experience how to...


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Most In Demand Digital Marketing Roles in India

Most In Demand Digital Marketing Roles in India

Check out the below infographic to know the most in-demand digital marketing roles and find out...


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Who is a Digital Marketer? What do they do?

How Does a Digital Marketer’s Salary Grow?

The salaries of digital marketers are heavily dependent on the kind of skills, experience, and the...


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digital marketing skill test

How much do you know about Digital Marketing?

Who is this Digital Marketing Quiz for? Are you an Entrepreneur with a fancy for Digital? Or a Brand...


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How To Evaluate an Influencer Marketing Campaign?

With celebrities, subject matter experts, social media enthusiasts and entrepreneurs building their...


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Growth Hacking – The New Marketing Buzzword

Growth hacking is a method that enables you to increase your customer base and ensures that they...


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5 Soft Skills You Need To Be A True Digital Marketing Rockstar

The difference between good and great is never the hard and sharp skills which can be measured and...


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How to Create a Digital Marketing Strategy From Scratch?

Back in my agency days, we used to see a flurry of these emails flying across teams about marketing...


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Digital Marketing – The Experimentation Game

The only thing constant in life and digital marketing is ‘change’. And by now we are more than...


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Top 5 Questions Entrepreneurs Should Be Asking Themselves

Today marks the first day of our first course StartUp With UpGrad. We've spent months preparing and...


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