4 Ways to Provide an Exceptional Customer Service UpGrad Blog

5 Ways to Provide an Exceptional Customer Service

A business is always answerable to the customer and happy customers are the key to success in any...


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Online Marketing Trends to Watch Out for in 2018 UpGrad Blog

Online Marketing Trends to Watch Out for in 2018!

This is a list of top observations regarding online marketing trends. Each and every marketer should...


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The Advent of Chatbots is Creating a Stir in Social Media UpGrad Blog

The Advent of Chatbots is Creating a Stir in Social Media

Chatbots have great potential when it comes to digital marketing and they are here to stay. Can we...


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How to gain Backlinks for your Website UpGrad Blog

How to Gain Backlinks for Your Website!

You can easily use these backlinking techniques to master the art of gaining the trust of websites...


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How Industry Veterans can make the Transition to Digital UpGrad Blog

How Can Industry Veterans Transition to Digital?

Industry veterans have ample ways at their disposal to retrain themselves. They can learn new skills...


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Snapchat and Instagram Stories Which One’s For You UpGrad Blog

Snapchat Vs. Instagram Stories: Which One’s For You?

Snapchat first released Stories, later Instagram released its own version. Let’s try to break down...


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Best Ways to Use Instagram Marketing For Business UpGrad Blog

Best Ways to Use Instagram Marketing For Business

Instagram can help to grow your business pretty fast and do real branding. But what you have to...


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Sathyaraj Iyer UpGrad Digital Marketing Program Blog

Sathyaraj Iyer on UpGrad’s Digital Marketing Program: ‘Stop Wishing, Start Working’

I think UpGrad has done in-depth research on framing modules and it really lives up to the...


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On-Page & Off-Page Techniques SEO UpGrad Blog

20 On-Page and Off-Page SEO Techniques: A Checklist

Here, I’ll give you a checklist of On-Page and Off-Page SEO techniques. Follow these and get on...


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What Skill Development Really Means and Why It’s Important for Success UpGrad Blog

What Skill Development Really Means and Why It’s Important for Success

Self-development is no longer a matter of choice. It is imperative to adapt, survive and succeed.


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Influencer Marketing – The Silver Bullet

Whether for budget-strapped start-ups or developed brands, Influencer Marketing is turning out to be...


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Introducing UpGrad LABS

UpGrad LABS invites real life problems that are holding back startups and corporates from achieving...


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The Super Six of Social Media Marketing Channels UpGrad Blog

The Super Six of Social Media Marketing Channels

A compilation of the six most widely used social media channels, what they are great for and how...


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Winning with Consumer Journeys

Most companies have realised the importance of consumer journeys but few succeed in 'picking' what...


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Design-Thinking in Content Marketing: Some Ideas and Tools to Ace the Process UpGrad Blog

Design-Thinking in Content Marketing: Some Ideas and Tools to Ace the Process

What is Content Marketing? Most people use extremely technical terms to describe this newest kid on...


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Top 15 Digital Marketing Interview Questions UpGrad Blog

Top 15 Digital Marketing Interview Questions

Nervous about your upcoming Digital Marketing interview? Fear no more! These 15 questions range will...


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Is Writer’s Block Good For You? #WriteForUpGrad

Michael Burns talks about why Writer's Block is good for writers who are trying to rediscover their...


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Why Brands Need To Do More In Digital: Lessons from Google, Airbnb & Uber

Marketers need to go beyond the current boundaries of the brand to think what it can do, i.e the...


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The Complete Guide on How to Build Successful Sales Funnel: A Gifographic UpGrad Blog

The Complete Guide on How to Build Successful Sales Funnels: A Gifographic

Every business needs to have a proper sales funnel to effectively guide potential customers through...


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Top 6 Digital Marketing Jobs UpGrad Blog

Top 6 Digital Marketing Jobs in India

Which of these Digital Marketing jobs is perfect for you - Performance Marketer, Social Media...


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What the Digital Industry Can Learn from Netflix

Through video streaming, Netflix has transformed itself into a leading Internet TV network that is...


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Pooja Sriram Got an UpGrad | Blog

Born to be a Content Marketer: Story of Pooja Sriram

The UpGrad Digital Marketing Program has benefited me at many different levels. I see myself as a...


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Digital Marketing on Zero Budget

Email marketing, SEO, social sharing and more. Hear from the founder of 6figr.com on some extremely...


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Top 5 ways to advertise on snapchat UpGrad Blog

Top 5 Ways to Advertise on Snapchat

Now that Snapchat is monetizing its app by creating new advertising tools, it is the perfect time to...


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10 Killer Digital Marketing Skills You Must Have UpGrad Blog

10 Killer Digital Marketing Skills You Must Have

Digital marketing changes so much in no time that you need to make sure that you learn everything...


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Creating Digital Marketing Leaders of Tomorrow: UpGrad and MICA

Both the teams at UpGrad and MICA have been spending the last few weeks on designing what we believe...


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100% Organic Content Marketing for Growth of Your Business UpGrad Blog

Organic Content Marketing for Growth of Your Business

Just content writing is not sufficient. Google considers your blog/website as organic content when...


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Facebook Marketing for Beginners UpGrad Blog

Facebook Marketing for Beginners

Working for an advertising agency, the most common question I receive from my curious peers is this:...


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Keeping Up With Tectonic Shifts in Marketing: What Would Mark Twain Say?

Given the tectonic shifts occurring in Marketing today, thanks to digital, every marketer - whether...


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From Marketing Manager to Holistic Digital Marketer: Story of Isha Ostwal UpGrad Blog

From Marketing Manager to Holistic Digital Marketer: Story of Isha Ostwal

As a result of the print magazine Isha Ostwal worked for, going digital, the company had to realign...


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Exciting New Features are Coming to Facebook Ads UpGrad Blog

Exciting New Features are Coming to Facebook Ads

Six Facebook Ad features to be released this year that can help your business grow if used in a...


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What are the Benefits of Facebook Advertising over Google?

Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in order to...


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Top 3 Capabilities of Facebook Ad Targeting You Didn't Know UpGrad Blog

Top 3 Capabilities of Facebook Ad Targeting You Should Know

Targeting is one of the most important aspects of Facebook ads. AdvertiseMint outlines 3 things you...


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Design Thinking is the New Normal – 6 Lessons in Innovation and Marketing Excellence UpGrad Blog

Design Thinking – 6 Lessons in Innovation and Marketing Excellence

Products, like their customers, are always on the evolution curve, & require smarter strategies....


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Digital Marketing Today - Is Content King & Platform Queen? UpGrad Blog

Is Content King & Platform Queen in Digital Marketing?

If your awesome, purposeful and helpful content reaches only 2% of your target audience, you have...


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12 New Facebook Products to Expect soon UpGrag Blog

12 New Facebook Products and Feature to Expect soon

Facebook is entering the new year with 12 new products and updates for its users. The items on this...


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The Ultimate Guide to Micro-Influencers Gifographic UpGrad Blog

The Ultimate Guide to Micro-Influencers [Gifographic]

Micro-influencers can have a positive impact on several aspects of your brand performance. Check out...


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Frugal Marketing: 5 Ways to Spend Less on Marketing & Do More

Five key principles that frugal marketers from around the world can adopt to drive greater...


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32 Marketing Ideas from a Marketing Growth-a-Thon

32 Marketing Ideas from a Marketing Growth-a-thon. Also learn how you can conduct a successful...


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Digital Marketing Careers with Sujoy Golan : Marketers Unite Podcast

Former Global Digital Head Inmobi & Marketing Head of Unboxd, Sujoy Golan shares his exciting career...


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Top 21 Tech Product Marketing Tools For Startups UpGrad Blog

Top 21 Tech Product Marketing Tools For Startups

Based on my experience within the product teams at both UpGrad and Housing.com here are some of the...


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How To Make Facebook Ads Work for B2B Marketing

Advertising on Facebook is a hard nut to crack. I have seen digital marketers complain that Facebook...


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17 Essential Digital Marketing Skills for 2017 UpGrad Blog

17 Essential Digital Marketing Skills which will help you Rock!

All digital marketers need to interact with technology. These 17 digital marketing tech skills will...


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50 Tips From Digital Marketing Experts in India UpGrad Blog

50 Tips From Digital Marketing Experts in India

"There is no such thing as digital marketing, we are all marketers in a digital world". Marketing is...


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secret-to-t-shaped-digital-marketing

How to Become a [T] Shaped Marketer in the Digital Age?

The secret sauce behind UpGrad's Digital Marketing Program finally revealed. Experience how to...


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Most In Demand Digital Marketing Roles in India

Most In Demand Digital Marketing Roles in India

Check out the below infographic to know the most in-demand digital marketing roles and find out...


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Who is a Digital Marketer? What do they do? How Does a Digital Marketer’s Salary Grow? UpGrad Blog

How Does a Digital Marketer’s Salary Grow?

Have you ever wondered how digital marketing professional's salary grow? Read this detailed insight...


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digital marketing quiz skill test UpGrad Blog

How much do you know about Digital Marketing?

Who is this Digital Marketing Quiz for? Are you an Entrepreneur with a fancy for Digital? Or a Brand...


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How To Evaluate an Influencer Marketing Campaign? UpGrad Blog

How To Evaluate an Influencer Marketing Campaign?

Influencer marketing campaigns have been in vogue since the advent of social media marketing. Learn...


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Growth Hacking - The New Marketing Buzzword UpGrad Blog

Growth Hacking – The New Marketing Buzzword

Growth hacking could be a single tactic or a combination of many hacks that coaxes these customers...


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5 Soft Skills You Need To Be A True Digital Marketing Rockstar UpGrad Blog

5 Soft Skills You Need To Be A True Digital Marketing Rockstar

The difference between good and great is soft skills which are tough to learn, unlearn and asses....


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How to Create a Digital Marketing Strategy From Scratch?

Back in my agency days, we used to see a flurry of these emails flying across teams about marketing...


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Digital Marketing – The Experimentation Game UpGrad Blog

Digital Marketing – The Experimentation Game

The only thing constant in life and digital marketing is ‘change’. And by now we are more than...


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